Getting started with tag Library

What Tag Library does

Tag Library lets you add store logic that would normally require custom code, manual tagging across products/pages/customers, and extra theme conditions. Instead, you create a tag in the app and choose a tag type (like Secret Product or Protected Pages). The tag then enforces access rules automatically using:

• Customer eligibility rules (for example, only logged in customers tagged with a specific customer tag)
• Schedules (start/end dates and what happens when the tag is inactive)
• Optional password protection (for pages)

Where to start: the Tag Library home

When you open the app you’ll land on the Tag Library screen. From here you can create tags, review existing tags, and check whether each tag is Draft or Active.

Key UI you’ll use

• Create a New Tag button to create a tag
• Tag list columns: Tag Name, Type, Schedule, Status
• Contact Support (top right) if you need help

Create your first tag

From the Tag Library screen, select Create a New Tag. In Select tag type, choose the behavior you want:

• Secret Product — create a product experience limited to select users.
• Protected Pages — limit specific URLs to select users and optionally protect them with a password.

Secret Product tags

Use a Secret Product tag when you want certain products or collections to be visible only to specific customers (for example, wholesale customers tagged Trade).

Configure a Secret Product tag

Set your Tag name and choose a Status (for example, Active when you’re ready to enforce the rules). The helper text under Tag name explains it’s used for admin reference only. In Applies to, choose what you want to target (for example, Specific collections), then use Select collections and Browse to add the collections you want controlled by this tag. Use Redirect ineligible customers to: to send customers who don’t meet your eligibility rules to a safe destination (for example, homepage). In Customer Eligibility, choose who can see the products. A common setup is:

• The above products are: Visible
• only for logged in customers tagged with
• Add one or more values in Customer Tags (for example, Trade)

In Active Dates, set a Start date and Start time. If you want the tag to stop applying, enable Set end date.

You can also choose what happens when the tag is inactive using When inactive, the selected products are:.

Customer eligibility options you may see

The only for dropdown can include options like:

• all customers
• logged in customers
• logged in customers tagged with
• logged in customers with order history
• customers from specific countries

Protected Pages tags

Use Protected Pages when you want to restrict access to specific storefront URLs (like a hidden collection link, landing page, or campaign page). You can restrict by customer eligibility and optionally add a password lock screen.

Configure a Protected Pages tag

Set your Tag name, add one or more links under URLs, and choose a Status.

Use Redirect ineligible customers to: to send blocked visitors to a destination like homepage or another path (the UI shows an example format like /pages/<somepage>).

In Customer Eligibility, use the The above pages are: dropdown and the only for dropdown to decide who can view the URLs. If you choose an option like logged in customers tagged with, you’ll be prompted to enter the required customer tags. In Password Protection, enable Require password to access the above pages.

Then customize the lock screen using:

• Lock Screen Title
• Lock Screen Caption
• Lock Screen Password
• Lock Screen Background Color
• Lock Screen Background Image

In Active Dates, set a Start date and Start time. Enable Set end date if the protection should stop after a certain date.

Choose what happens when inactive using When inactive, the selected pages are:.

Manage tags after launch

Back on the Tag Library screen, use the list to audit what’s running and what’s still being prepared:

• Status shows whether a tag is Draft or Active.
• Schedule shows the active window (for example, a start date through an end date, or Forever).
• Type helps you quickly spot whether a tag is for Secret Product or Protected Pages.

How this replaces custom code and theme logic

Without Tag Library, stores often need multiple moving parts to achieve the same outcome—like manually adding product tags, updating customer tags, and adding conditional logic in the theme to hide products or block pages.

With Tag Library, you configure the rules once in the app (eligibility + redirect + schedule + password protection where needed). The tag then enforces those rules consistently, reducing the need for custom theme edits and one-off workarounds.