What is Roadmap and what does it do?
What Roadmap is
Roadmap is a platform that brings multiple customer-facing growth tools into one place, organised as modules you can access from the main navigation. Depending on what you enable, you can run promotions (like gift-with-purchase and discounts), collect and display reviews, manage subscriptions, support Shopify POS workflows, and set up loyalty and rewards.
In the Roadmap documentation, modules are grouped by the same names you’ll see in the product navigation (for example, GWP & Discounts and Reviews). If you don’t see a module in your navigation, it may not be enabled or available in your workspace.
How Roadmap is organised
Main navigation modules
Getting Started — onboarding guidance and the basics of setting up Roadmap.
GWP & Discounts — tools related to gift-with-purchase (GWP) and discount-driven offers.
Loyalty & Rewards (draft) — loyalty functionality that may be under development or not yet generally available.
Reviews — tools for collecting, managing, and using customer reviews.
Subscriptions — tools related to subscription products and subscription customer experiences.
Shopify POS — tools and guidance for using Roadmap features with Shopify Point of Sale.
What you can do with Roadmap (at a glance)
Start with the core setup and learn how Roadmap is structured.
Use GWP & Discounts to drive conversions with offers.
Collect and leverage Reviews to improve shopper confidence.
Use Subscriptions to manage subscription experiences.
Learn how Roadmap features apply in Shopify POS.
Where to start
From the Roadmap documentation (or within your Roadmap workspace), go to Getting Started to understand the core concepts and initial setup.
Choose the module that matches your goal: GWP & Discounts, Reviews, Subscriptions, or Shopify POS.
Focus on one module at a time so you can validate results before expanding to additional areas.
If you’re evaluating Roadmap for the first time, start with GWP & Discounts (to drive immediate conversion lift) or Reviews (to improve trust and product page performance), then expand into Subscriptions when you’re ready for recurring revenue workflows.
FAQ
It’s one platform with multiple modules. You access each module from the main navigation (for example, Reviews or Subscriptions) and use them together as needed.