Understanding customer eligibility controls
Choose which shoppers qualify for Tag Library access rules.
Customer Eligibility decides who qualifies for a Tag Library rule.
You will use it in both Secret Products and Protected Pages.
The related Visible or Hidden setting decides whether the selected audience should get access or be blocked.
Where to find Customer Eligibility
Related setting: The above products are: or The above pages are: controls whether the selected audience should see or be blocked from the target.
Pick the right option quickly
Use this shortcut:
want everyone to qualify: all customers
want shoppers to sign in first: logged in customers
want only tagged customers: logged in customers tagged with
want repeat buyers or high spenders: logged in customers with order history
want country-based access: customers from specific countries
want loyalty-tier access: members
want non-loyalty access: non-members
How Visible and Hidden work
Use Visible when the target should stay private to the selected audience.
Example: show a wholesale collection only to customers tagged Trade.
Use Hidden when the target should stay public for most shoppers, but blocked for one audience.
Example: hide a product from customers in a restricted country.
What each eligibility option means
All customers
Anyone visiting the storefront can qualify.
Use this when you want the rule to apply broadly.
Logged in customers
Only shoppers signed into a customer account qualify.
Logged-out visitors do not qualify.
Logged in customers tagged with
Only logged-in customers with specific Shopify customer tags qualify.
Use this for wholesale, VIP, or staff access.
Examples:
vipwholesaletier_gold
Keep tag names consistent so matching works as expected.
Logged in customers with order history
Only logged-in customers who meet your order history rules qualify.
You can set the rule by:
minimum total spent
minimum number of orders
Use this for repeat-buyer offers or VIP access based on spend.
Customers from specific countries
Use this to include or exclude shoppers based on country.
Use it for compliance, shipping restrictions, or regional launches.
Members
Use this for customers in a Roadmap loyalty tier.
This is useful for member-only perks or tier-based access.
Non-members
Use this to exclude loyalty members and target shoppers who have not joined.
This is useful for signup incentives or pre-membership offers.
Common setups
Wholesale catalog: use logged in customers tagged with and a tag like
wholesaleVIP early access: use logged in customers with order history and require a spend or order threshold
Loyalty tier benefit: use members
Geo-restricted access: use customers from specific countries
Test your rule before launch
Check each case that applies:
logged-out visitor
logged-in eligible customer
logged-in ineligible customer
customer tag matches exactly
order history threshold is met
country rule matches the test customer
loyalty status matches the rule
Why customers do not qualify
Check these first:
the shopper is logged out
the Shopify customer tag does not match
the order history threshold is not met
the customer does not match the country rule
the customer is not in the required loyalty state
the tag is still Draft
the schedule is not active yet
Related settings to review
On the same tag, also check:
Status
Redirect ineligible customers to:
Active Dates
When inactive
If you use an end date, make sure When inactive matches the result you want after the schedule ends.
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