Upcoming order reminders

Remind subscribers before each renewal with the Upcoming order metric, with a manage-subscription link that prompts a customer to manage their upcoming order with complete clarity.

The upcoming order email is the most valuable subscription email you can send. A subscriber who is reminded before billing can swap products, delay, or add to the order; a subscriber who is surprised by a charge contacts support or cancels.

Klaviyo event name

• Roadmap: Upcoming order: fires 3 days before a contract's next billing date.

Event properties

The full contract snapshot, plus:

Extra property	What it holds
next_billing_date	the date the renewal bills
subscription_details_link	a direct link to manage the subscription

Recommended flow structure

1. Trigger: Roadmap: Upcoming order

2. Email, immediately: the renewal summary with one clear CTA:

Your next {{ event.product_titles.0|default:'' }} order bills on {{ event.next_billing_date|default:'' }}.

Link Manage your subscription to {{ event.subscription_details_link }} so one tap reaches swap, skip, delay, and add-a-product.

Strategy

• Make managing easier than cancelling. The reminder plus the manage link is what converts "I don't need it yet" into a delay instead of a cancellation.

• Upsell gently. Subscribers can add one-time products to the upcoming order: a single suggestion here compounds across every cycle.

Related guides

• Subscription created email flow

• Adjusting an upcoming subscription order