Subscription created email flow
Confirm every new subscription: what they subscribed to, the frequency, and when the first renewal lands.
The subscription confirmation is the first email of the relationship and the cheapest churn prevention you have: subscribers who understand exactly what they signed up for don't cancel in surprise at renewal one.
Klaviyo event name
Roadmap: Subscription created: fires when a new contract is created, at checkout or from the admin.
Event properties
The full contract snapshot, plus:
next_billing_date
when the first renewal bills
Recommended flow structure
Trigger:
Roadmap: Subscription createdEmail, immediately: confirm the contract in plain terms:
You're subscribed to {{ event.product_titles.0|default:'' }}, delivered {{ event.delivery_frequencies.0|default:'' }}.
Your next order bills on {{ event.next_billing_date|default:'' }}.Include the product image (event.product_images.0) and the order total, and point them to their account page to manage the subscription.
Strategy
Set expectations hard. Frequency, next billing date, and how to pause or change: subscribers who know they're in control stay longer.
Introduce the perks once. If subscribers earn loyalty points, receive special perks or can add one-time products to a delivery, this email is where they learn it.
Related guides
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