Shared reviews across products

Use this guide when you want multiple products in the same store to share one review pool.

If you also need to connect stores or map products between stores, use Shared Reviews.

Shared Reviews lets you reuse the same pool of reviews across products that are effectively the same item. This helps new or lower-traffic products display meaningful review content sooner.

1

Open Reviews settings

In your Reviews settings, open Shared Reviews.

2

Enable Shared Reviews

Under Shared Reviews, select Enabled.

3

Choose Across products only

Under Scope, select Across products only.

Use this option when you want review sharing between grouped products in one store.

4

Optional: enable bundle aggregation

Under Bundle aggregation, choose whether bundles should also show reviews from their component products.

5

Create a review group

Go to Reviews → Shared Reviews and click Create Group.

Enter a Name, then add the products that should share reviews.

Click Save to start using one shared review pool across that group.

Across products only

Select Across products only to share reviews among products you’ve grouped together—without pulling in any store-wide review pool.

This is the right option for refills, separate product listings for different sizes, or similar SKUs that should show the same reviews.

If you also need store sharing

Use Across products & store if you want review sharing across connected stores as well.

That setup adds a Store share key and product mapping between stores. For that flow, use Shared Reviews.

Bundle aggregation (bundles vs component products)

Bundle aggregation controls what reviews appear on bundle products.

• Disabled: “Bundle products will show only their own reviews.”

• Enabled: “Also show reviews of bundle component products.”

If you sell bundles that are primarily a combination of existing products (rather than a truly unique product), enabling Bundle aggregation can make the bundle page feel more trustworthy faster.

Common use cases

• Refills: Share reviews between a starter product and its refill SKU(s).

• Variants split into separate products: Share reviews across sizes, colors, or packs when each is a separate product listing.

• Model refreshes: Carry review momentum from an older model to a new model when the experience is materially similar.

Only share reviews across products that are genuinely comparable. Sharing reviews across meaningfully different products can confuse shoppers and reduce trust.

Troubleshooting duplicate reviews

A review appears in multiple review groups

A review can appear in more than one review group. This is expected when its product belongs to multiple groups.

The review is not duplicated. It displays in every group associated with its product.

To prevent this, ensure each product belongs only to the review group where you want its reviews shown.

The same review appears twice across stores

Reviews can appear twice when the same review exists in each connected store.

This can happen when you submit or import the same review separately into every store. Shared Reviews syncs these records, so both copies display in the storefront.

Keep the original review in its store of origin. Remove each duplicate from the other stores.

FAQ

Will Shared Reviews change the original review text or rating?

No—Shared Reviews changes where reviews can be displayed. Individual review content stays the same; the setting controls which products can surface that content.

When should I use “Across products & store”?

Use it when many products should draw from a broader, store-wide pool (for example, a product line where items are highly similar). If you only want sharing within a tightly defined set of products, use Across products only.

Do I need Bundle aggregation?

Only if you sell bundles and want bundle pages to display reviews from the bundle’s component products. If bundles are unique (and should be reviewed on their own), leave Bundle aggregation set to Disabled.