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Shared Reviews

Share reviews across stores & products

Roadmap Reviews can share and aggregate reviews across:

  • Products (group similar SKUs so they share the same review pool)

  • Stores (sync reviews between connected stores)

  • Bundles (optionally include component-product reviews on bundle products)

You’ll configure Shared Reviews in Settings, then manage everything from the Shared Reviews page (store connections, product mapping, and review groups).

If you only need same-store product sharing, use Shared reviews across products.

Use this page when you also need store connections, store-to-store product mapping, or both.

Before you start

  • Make sure you can open Apps → Roadmap → Reviews in each store you want to connect.

  • If you plan to share reviews between stores, you’ll need to enable Shared Reviews in each store.

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Enable Shared Reviews in Settings

Open Reviews Settings

In Shopify admin, go to Apps → Roadmap → Reviews, then click Settings.

Turn on Shared Reviews

In the Shared Reviews section, set it to Enabled.

Then choose your Scope:

  • Across products only (share within product groups you create)

  • Across products & store (also generates a Store share key used to connect stores)

(Optional) Enable bundle aggregation

Under Bundle aggregation, set to Enabled if you want bundle products to also show reviews from their component products.

Save

Click Save.

If you’re connecting two stores, repeat these steps in your secondary store as well. Store sharing won’t work unless Shared Reviews are enabled in each store.

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Connect your stores (Store Sharing)

Once you’ve enabled Across products & store, your store generates a Store share key. You’ll use this key to link stores.

Copy the Store share key

In Reviews → Settings, find the Store share key and copy it.

Open Shared Reviews

Go to Apps → Roadmap → Reviews and open the Shared Reviews page (it shows Review Groups and Store Sharing).

Add the store

In the Store Syncs area, click Add Store, paste the key, and connect.

After connecting, you’ll see the store listed with a Connected status.

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Map products between stores

After stores are connected, map which products should share reviews across those stores.

Open Map Products

From Shared Reviews, in the connected store row, click Map Products.

Run Auto Map

On the Map Products page, click Auto Map. This automatically matches products between stores by SKU.

When it completes, review the mappings shown in the Product mapping list.

Adjust (if needed) and save

You can remove incorrect matches using the delete (trash) action in the Action column.

When you’re happy, click Save mappings.

Auto Map may take a while for large catalogs. If your store has many products, allow time for the process to run.

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Create review groups to share reviews across similar SKUs

Review groups let you share a single review pool across multiple products (for example: different sizes, colors, flavors, or variations that are separate SKUs).

Roadmap bundle review sharing is automatic once you enable Bundle aggregation in Settings.

Open Shared Reviews and start a group

Go to Reviews → Shared Reviews and click Create Group in the Groups area.

Name the group

On Create Review Group, enter a Name.

The Handle is used as a unique identifier for export/import.

Add products

In the Products section, click Browse to open Select products.

Use Search products to find items, tick the checkboxes, then click Select.

Save the group

Click Save. Your group will appear back on the Shared Reviews page and will begin aggregating review counts/ratings across the products in that group.

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Import/export groups to another store (store-by-store)

Review groups are managed per store. If you want the same groups in another connected store:

  • In the store where groups already exist, go to Shared Reviews and click Export.

  • In your other store, go to Shared Reviews and click Import.

Why duplicate reviews can appear across stores

Shared Reviews syncs review records between connected stores.

If the same historical review is imported into more than one store first, each store already holds its own copy.

When those stores sync, the storefront review block can show what looks like duplicate reviews.

This usually happens when the same review text was imported separately into each connected store, then Shared Reviews was enabled afterward.

The same pattern can also appear in each store's Google review feed.

Each feed is still store-specific. The duplication comes from the review records already existing in multiple stores.

To avoid this:

  • import a given historical review into one source store only

  • let Shared Reviews syndicate that review to mapped stores

  • avoid importing the same review separately into every connected store

What does ‘Across products only’ vs ‘Across products & store’ do?
  • Across products only: lets you create Review Groups so similar products share reviews within the same store.

  • Across products & store: adds store-to-store syncing using the Store share key, plus product mapping via Map Products.

Why do I need to map products between stores?

Mapping tells Roadmap which product in Store A corresponds to which product in Store B so reviews can sync correctly. Auto Map matches by SKU, and you can remove incorrect matches before you Save mappings.

Does Shared Reviews combine reviews into one Google Merchant Center feed?

No. Shared Reviews syncs reviews between connected stores inside Roadmap.

Each Google Merchant Center feed is still fetched from a single store domain. The feed contains only the reviews for that specific store instance.

If the same review was imported into multiple connected stores before syncing, that same review content can still appear in multiple store feeds. In that case, each feed is reflecting that store's own duplicated review record.

Why am I seeing the same review twice in the storefront review block?

This usually means the same review exists as separate review records in more than one connected store.

The most common cause is importing the same historical review into each store, then enabling Shared Reviews across stores.

Use one store as the import source, then let Shared Reviews syndicate from that store instead of importing the same review into every connected store.

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