Review submission limits
Control how many reviews a customer can submit for the same product — per order (subscription-friendly) or per product (strict cap).
By default, a customer who orders the same product on two separate orders can leave a review on each — useful for subscription customers, who repurchase frequently and may have new feedback every cycle. If you'd rather hold customers to one review per product ever, the Review limit setting lets you change that.
This article covers the two review-submission limit options and how Roadmap decides whether a review is verified when there's no order ID in the URL.
Where to find the setting
In Roadmap, open Reviews, then Settings.
Scroll to Review limit under the Auto Publish setting.
The two options
One review per product per order (default)
A customer can leave one verified review for each order containing the product. Repeat-buyers and subscription customers can leave a new review each cycle. Unverified reviews across products the customer hasn't ordered are not capped.
One review per product
A customer can submit one review per product across their entire history, regardless of how many times they've ordered it. Repurchasing the product does not let them review again. Unverified reviews are also capped at one per product.
Most stores leave it on the default — repurchase reviews give you fresher feedback and a higher review count over time. Switch to One review per product if you want a stricter cap, for example to avoid the appearance of a customer "padding" your reviews via repeat orders.
How a review is marked verified
A review is verified when Roadmap can tie it to an order containing the reviewed product.
There are two paths to verification:
The review request link includes the order ID. Roadmap reads the order ID from the URL, confirms it contains the product, and marks the review verified.
The review came in without an order ID — for example, a customer used the PDP review block or a generic submission form. Roadmap then looks up the customer by email, scans their order history, and verifies if any order contains the reviewed product. If yes, the review is marked verified. If no order is found containing the product, the review stays unverified.
This means a customer who buys from you via a subscription, then submits an organic review later without clicking the email link, still gets verified status — provided their email matches a real order.
Duplicate submissions
If a customer tries to submit a second verified review for the same product under One review per product, or for the same product+order combination under One review per product per order, the duplicate is rejected at submission time.
How this interacts with rewards
Both Roadmap rewards methods that fire on reviews — the loyalty points Leave a verified review method and the Discount Code Generator's When review is published trigger — have their own reward frequency settings, configured independently of this one.
The Review limit setting decides whether the review can be submitted at all. The reward frequency settings decide whether a successfully submitted review earns its reward. The two are stacked: a customer first needs to clear the submission limit, then clear the reward frequency rule.
See:
Discount codes for reviews — frequency options on the Discount Code Generator's review trigger
Loyalty points for reviews — frequency options on the loyalty review-points method
Common scenarios
"I sell subscriptions and want customers to be able to review each delivery"
Leave the setting on the default, One review per product per order. Each cycle creates a new order. Each new order unlocks one more verified review for the customer on that product.
"I'm a one-off purchase store and don't want repeat reviewers padding the count"
Switch to One review per product. Every customer is capped at one review per product across all their orders.
"Why did a customer's organic review get marked verified — I didn't send them a link?"
Because their email matches an order containing the product. Roadmap looks up the customer's order history at submission time to verify. This is intentional — it gives organic reviews proper verified status without needing every customer to come through your email flow.
Frequently asked questions
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