Review reminder emails

Configure reminder timing for review request emails.

Use this page to control when Roadmap sends follow-up review reminder emails after an order is fulfilled.

If you manage your full review-request flow in Klaviyo, also check Introduction to Klaviyo review flow setup.

Review Reminder Emails are follow-up emails that prompt customers to leave a product review. Roadmap schedules them from the order's fulfilment date.

1

Open Review Reminder Emails

Go to Reviews settings and open Review Reminder Emails.

2

Enable reminders

Set Review Reminder Emails to Enabled.

Set it to Disabled if you want to stop sending reminder emails.

3

Set the first reminder delay

In Send first reminder email after, enter the number of days to wait after fulfilment before the first reminder is sent.

4

Set the second reminder delay

In Send second reminder email after, enter the number of days to wait after fulfilment before the second reminder is sent.

How the timing fields work

• Send first reminder email after delays the first reminder by a set number of days.

• Send second reminder email after delays the second reminder by a set number of days.

Reminder timing starts only after the order is marked as fulfilled. If an order is not fulfilled, the reminder schedule does not start.

Recommended starting points

Common default

• Send first reminder email after: 0–3 days

• Send second reminder email after: 7–14 days

Higher-consideration products

• Send first reminder email after: 7+ days

• Send second reminder email after: 14–30 days

If review conversion is low, increase the first delay so customers have time to receive and use the product before you ask.

Common questions

Reminders aren’t sending

Check that Review Reminder Emails is set to Enabled.

Then confirm the order has been fulfilled, since reminders are scheduled after fulfilment.

Customers are getting reminders too soon

Increase the value in Send first reminder email after.

If the second reminder also feels too close, increase Send second reminder email after as well.

I only want one reminder

Keep Enabled on, then set Send second reminder email after later than your normal review window.

Be careful with very short delays such as 0 days if fulfilment happens before delivery. Customers may receive a reminder before the product arrives.

Related guides

• Introduction to Klaviyo review flow setup

• Weekly review summary email setup (stores)