Getting started with reviews

Set up review collection, moderation, storefront display, and request flows in the right order.

Use this guide for your first review setup.

It walks through the core decisions in the order most stores need them.

What to set up first

1. Decide how reviews will be published.

2. Add reviews to your product pages.

3. Choose how you will request reviews.

4. Decide whether reviews should trigger rewards.

5. Add optional sharing or syndication features.

1. Choose your moderation approach

Start with Review auto publishing settings.

Use Disabled if you want to approve reviews manually.

Use Enabled if you want qualifying reviews to publish automatically once they meet your minimum star threshold.

2. Add reviews to your storefront

Use Add Reviews to Product Pages to place the review widget on your product templates.

Then refine the display with Customise review widget design.

If you collect photo reviews, also enable image display in the PDP review widget.

3. Set up review request emails

If you want automated review capture, start with How to integrate Roadmap with Klaviyo.

Then follow Introduction to Klaviyo review flow setup.

If you use Roadmap's reminder timing controls, review Review reminder emails.

4. Decide whether reviews should earn rewards

Use Review rewards & limits to control who can submit reviews and what happens after submission.

Start with submission rules, then add points or discount incentives if needed.

5. Add optional advanced features

Use Shared Reviews if related products or connected stores should share review content.

Use Integrate reviews with Google Merchant Center if you want product ratings to appear on Google Shopping and Search.

Recommended setup order

• Set moderation first.

• Add storefront widgets second.

• Launch review-request emails third.

• Add rewards only after the submission flow works.

• Add sharing and Google syndication last.