> For the complete documentation index, see [llms.txt](https://docs.roadmap.so/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roadmap.so/loyalty-and-rewards/troubleshooting/what-the-roadmapreferrer-note-on-a-customer-means.md).

# What the RoadmapReferrer note on a customer means

Seeing a RoadmapReferrer note on a Shopify customer profile? That's Roadmap's referral attribution. What it records, where it appears, and how to trace the referral.

If a customer profile carries a note like `RoadmapReferrer:9671301300396`, that's Roadmap's referral attribution at work, not an error or leftover data. It marks the customer as referred and records exactly who referred them.

### What the note records

When a friend places their qualifying order through your referral program, Roadmap stamps a note onto the new **customer's Shopify profile**:

```
RoadmapReferrer:<the referrer's Shopify customer ID>
```

This is the durable link between the new customer and the person who referred them, and it's what the referral reward and your referral reporting are built on.

<figure><img src="https://393112916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ8asLD4FVCFagK40xEr4%2Fuploads%2FrRcaTgFvY0GaVmXrYuMi%2FScreenshot%202026-09-07%20at%2012.20.48%E2%80%AFPM.png?alt=media&amp;token=33415154-d832-481f-9a37-abf6936beb57" alt=""><figcaption></figcaption></figure>

### Where you'll see it

* **On the customer**: the Shopify customer profile's **Notes** card carries the `RoadmapReferrer` line.
* **From an order**: the note lives on the customer, not the order (the order's own Notes card reads *No notes from customer*). To see it from an order, open the note icon in the order's **Customer** card, which shows the customer's notes. The friend's referral discount does appear in the order's discount lines, so that's the order-level signal of a referred purchase.
* **In Roadmap**: open **Loyalty Program → Manage Customers** and select the customer. The **Customer** card shows **Referred by** with the referrer's email address, alongside their point history.

<figure><img src="https://393112916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ8asLD4FVCFagK40xEr4%2Fuploads%2FxYQe5dAQHuk1QTnCTbf1%2FScreenshot%202026-09-07%20at%2012.21.21%E2%80%AFPM.png?alt=media&amp;token=3cb7a315-ecaf-4173-a1c2-021cb59b02fd" alt=""><figcaption></figcaption></figure>

### Finding the referrer from the note

The number after `RoadmapReferrer:` is the **referrer's Shopify customer ID**. Two ways to reach them:

* In Roadmap, open the referred customer in **Manage Customers** and click the **Referred by** email.
* In Shopify, append the ID to your admin's customer URL: `admin.shopify.com/store/your-store/customers/<id>`.

{% hint style="info" %}
The note is written automatically when the referred order is placed. You don't need to add, edit, or clean these notes up.
{% endhint %}

### Tracking referrals in aggregate

For program-level numbers rather than a single customer, open **Analytics → Loyalty & Referrals → Referrals**: **Referral Performance** shows referral revenue, conversion rate, new referred customers, and active referrers for the selected period, and **Top Referrers** ranks your best advocates lifetime.

### Related guides

* [Manage referrals](/loyalty-and-rewards/membership-tiers-and-referrals/manage-referrals.md)
* [Referral rewards not applying?](/loyalty-and-rewards/troubleshooting/referral-rewards-not-applying.md)
* [Loyalty analytics](/loyalty-and-rewards/loyalty-analytics.md)


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