> For the complete documentation index, see [llms.txt](https://docs.roadmap.so/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roadmap.so/loyalty-and-rewards/points-and-ways-to-earn/ways-to-earn-points-overview.md).

# Ways to earn points: overview

Every way customers can earn loyalty points in Roadmap, from orders and birthdays to anniversaries and tier promotions, plus the settings all earners share.

Ways to earn are the actions that award customers loyalty points. Find them in **Loyalty Program → Points**, alongside your [ways to redeem](/loyalty-and-rewards/points-and-ways-to-earn/ways-to-redeem-points-overview.md).

<figure><img src="https://393112916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ8asLD4FVCFagK40xEr4%2Fuploads%2FxrOlLRYpGEWek3jeqv7t%2FScreenshot%202026-07-21%20at%204.00.19%E2%80%AFPM.png?alt=media&#x26;token=e0a6d269-10b0-4de3-93ab-6ecd3decf576" alt="Ways to earn picker"><figcaption><p>The Ways to earn picker. Types that can only be configured once appear dimmed when they are already in your program.</p></figcaption></figure>

Click **Add way to earn** and choose a type.

#### The ways to earn

* **Place an order** awards points for every dollar spent. You can run several rules at once.
* **Account Signup** awards points when a customer's loyalty account is enabled.
* **Celebrate a Birthday** awards points once yearly, on or around a birthday.
* **Membership Anniversary** awards points each year on the anniversary of the customer joining the program.
* **Tier Promotion** awards points when a customer is promoted into a tier you choose.
* **Leave a verified review** awards points when a purchased-product review is approved and published.
* **Customer Tag** awards points when Shopify applies a customer tag.
* **Display Only** adds a tile to the Ways to Earn block without awarding points, for showcasing rewards that live elsewhere, like referrals and birthday vouchers.

{% hint style="info" %}
**Place an order**, **Customer Tag**, **Tier Promotion**, and **Display Only** can be added multiple times. Configure each other type once.
{% endhint %}

#### Settings every way to earn shares

* **Display name** and **Description** appear in storefront loyalty widgets.
* **Status** can be **Active** or **Draft**. Draft earners do not award points.
* **Storefront widget display** can be **Visible** or **Hidden**. Hidden earners still award points.

#### Related guides

* [Award points for placing an order](/loyalty-and-rewards/points-and-ways-to-earn/award-points-for-placing-an-order.md)
* [Award points for account sign-up](/loyalty-and-rewards/points-and-ways-to-earn/award-points-for-account-sign-up.md)
* [Award points for birthdays](/loyalty-and-rewards/points-and-ways-to-earn/award-points-for-birthdays.md)
* [Award points on membership anniversaries](/loyalty-and-rewards/points-and-ways-to-earn/award-points-on-membership-anniversaries.md)
* [Award points for tier promotions](/loyalty-and-rewards/points-and-ways-to-earn/award-points-for-tier-promotions.md)
* [Add display-only tiles to the Ways to Earn block](/loyalty-and-rewards/points-and-ways-to-earn/add-display-only-tiles-to-the-ways-to-earn-block.md)
* [How to Stop Customers Earning Points on Discounted or Sale Items](/loyalty-and-rewards/points-and-ways-to-earn/how-to-stop-customers-earning-points-on-discounted-or-sale-items.md)
* [Limit Points Earning by Product, Variant, or Collection](/loyalty-and-rewards/points-and-ways-to-earn/limit-points-earning-by-product-variant-or-collection.md)


---

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