> For the complete documentation index, see [llms.txt](https://docs.roadmap.so/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roadmap.so/loyalty-and-rewards/points-and-ways-to-earn/reward-subscribers-with-loyalty-points.md).

# Reward subscribers with loyalty points

Combine subscription auto-tagging with the Customer Tag way to earn to reward subscribers at milestones and reuse the tags for Klaviyo segments.

Reward subscribers automatically at milestones, such as a fifth or tenth subscription order. Subscription auto-tagging applies a Shopify tag, then a **Customer Tag** earner converts it into points.

#### Set up subscriber rewards

{% stepper %}
{% step %}
**Turn on subscription auto-tagging**

In the Subscriptions dashboard, open **Customer Auto-Tagging**.

<figure><img src="https://393112916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ8asLD4FVCFagK40xEr4%2Fuploads%2FdEY7r5wt2vtZPXmhHClP%2FScreenshot%202026-07-21%20at%201.28.53%E2%80%AFPM.png?alt=media&amp;token=6cf4abe8-6d22-4500-ad47-1b963f47b074" alt="Subscriptions dashboard"><figcaption><p>Customer Auto-Tagging lives on the Subscriptions dashboard.</p></figcaption></figure>

Enable auto-tagging. Choose a **Count Method** and add **Tag Rules**. For example, use `1` → `first-subscription-ordered`, `5` → `fifth-subscription-ordered`, and `10` → `tenth-subscription-ordered`.

* **Order count** counts initial and renewal subscription orders.
* **Product count** counts subscription line items across all orders.

<figure><img src="https://393112916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ8asLD4FVCFagK40xEr4%2Fuploads%2FAWm1YqFKqneMtOtpvKDJ%2FScreenshot%202026-07-21%20at%201.29.21%E2%80%AFPM.png?alt=media&amp;token=596068d6-34d4-4a47-9a31-17cb33b6780d" alt="Subscription auto-tag settings"><figcaption><p>Tag rules with a live preview of how customers will be tagged.</p></figcaption></figure>
{% endstep %}

{% step %}
**Award points for each tag**

In **Loyalty Program → Points**, add a **Customer Tag** way to earn for each milestone tag.

Copy the tag exactly. Tags are case-sensitive. Leave **Only award once** unticked if a milestone can recur. Write **Customer note** for customers to read.
{% endstep %}

{% step %}
**Reuse tags in Klaviyo**

Shopify syncs tags to Klaviyo through its native integration. Build a segment using the Shopify tag, then use it in retention flows.
{% endstep %}
{% endstepper %}

When a customer reaches a higher threshold, Roadmap removes the old auto-tag and applies the new one.

#### Keeping an eye on the counts

The subscription contract page shows a **Customer Subscription History** card. It lists subscription-order and subscription-product totals. A **Loyalty Points** card provides a **View loyalty account** link.

<figure><img src="https://393112916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ8asLD4FVCFagK40xEr4%2Fuploads%2F4t16MBFmHIm40ybGtAcQ%2FScreenshot%202026-07-21%20at%204.35.01%E2%80%AFPM.png?alt=media&amp;token=273beab0-0b62-4fbf-ac36-f23ccbb4b527" alt="Subscription and loyalty cards"><figcaption><p>Subscription tallies and the customer's points balance, side by side on the contract page.</p></figcaption></figure>

#### Related guides

* [Award points with customer tags](/loyalty-and-rewards/points-and-ways-to-earn/award-points-with-customer-tags.md)
* [Subscription auto-tagging](/subscriptions/getting-started/subscription-auto-tagging.md)
* [Loyalty points × subscriptions](/subscriptions/storefront-and-accounts/loyalty-points-subscriptions.md)


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