Reward subscribers with loyalty points
Combine subscription auto-tagging with the Customer Tag way to earn to reward subscribers at milestones and reuse the tags for Klaviyo segments.
Reward subscribers automatically at milestones, such as a fifth or tenth subscription order. Subscription auto-tagging applies a Shopify tag, then a Customer Tag earner converts it into points.
Set up subscriber rewards
Turn on subscription auto-tagging
In the Subscriptions dashboard, open Customer Auto-Tagging.
Enable auto-tagging. Choose a Count Method and add Tag Rules. For example, use 1 → first-subscription-ordered, 5 → fifth-subscription-ordered, and 10 → tenth-subscription-ordered.
Order count counts initial and renewal subscription orders.
Product count counts subscription line items across all orders.
Award points for each tag
In Loyalty Program → Points, add a Customer Tag way to earn for each milestone tag.
Copy the tag exactly. Tags are case-sensitive. Leave Only award once unticked if a milestone can recur. Write Customer note for customers to read.
Reuse tags in Klaviyo
Shopify syncs tags to Klaviyo through its native integration. Build a segment using the Shopify tag, then use it in retention flows.
When a customer reaches a higher threshold, Roadmap removes the old auto-tag and applies the new one.
Keeping an eye on the counts
The subscription contract page shows a Customer Subscription History card. It lists subscription-order and subscription-product totals. A Loyalty Points card provides a View loyalty account link.
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