> For the complete documentation index, see [llms.txt](https://docs.roadmap.so/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roadmap.so/loyalty-and-rewards/points-and-ways-to-earn/award-points-with-customer-tags.md).

# Award points with customer tags

Use the Customer Tag way to earn to award points when a customer is tagged in Shopify — for quizzes, Shopify Flow automations, and subscription rewards.

**Customer Tag** awards points when Shopify applies a specific tag to a customer profile. Use it with quiz apps, Shopify Flow, subscription auto-tagging, or manual tagging.

<figure><img src="https://393112916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ8asLD4FVCFagK40xEr4%2Fuploads%2FOEUhFhxLcuf4hZUhjhi4%2FScreenshot%202026-07-21%20at%204.21.15%E2%80%AFPM.png?alt=media&amp;token=cd0bbeba-cc3f-40a1-97a6-07300eee9250" alt="Customer Tag settings"><figcaption><p>A Customer Tag earner awarding 200 points when the tag fifth-subscription-ordered is applied.</p></figcaption></figure>

#### Settings

* **When customer is tagged with…** must match the Shopify tag exactly. Tags are case-sensitive.
* **Points awarded** sets the reward value.
* **Only award once** makes this a one-time reward. Leave it unticked for recurring milestones.
* **Customer note** appears in the point-history **Details** column, the customer Timeline, and storefront point history.
* **Display name** and **Description** appear in storefront loyalty widgets.

<figure><img src="https://393112916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ8asLD4FVCFagK40xEr4%2Fuploads%2FRnhP9lNfr8npWl9f5ovo%2FScreenshot%202026-07-21%20at%204.27.37%E2%80%AFPM.png?alt=media&amp;token=1f40eb91-adbe-49aa-9680-ed6998694a00" alt="Customer point history details"><figcaption><p>The customer note appears in the Details column of the Point History and in the Timeline.</p></figcaption></figure>

#### Ideas for tag-driven rewards

* Reward quiz or survey completion.
* Use Shopify Flow for an order milestone or spend threshold.
* Pair subscription auto-tagging with a milestone reward.

{% hint style="warning" %}
If customers do not earn points, check tag spelling and casing first. `VIP-Member` and `vip-member` are different tags.
{% endhint %}

#### Related guides

* [Reward subscribers with loyalty points](/loyalty-and-rewards/points-and-ways-to-earn/reward-subscribers-with-loyalty-points.md)
* [Ways to earn points: overview](/loyalty-and-rewards/points-and-ways-to-earn/ways-to-earn-points-overview.md)


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