Award points with customer tags

Use the Customer Tag way to earn to award points when a customer is tagged in Shopify — for quizzes, Shopify Flow automations, and subscription rewards.

Customer Tag awards points when Shopify applies a specific tag to a customer profile. Use it with quiz apps, Shopify Flow, subscription auto-tagging, or manual tagging.

A Customer Tag earner awarding 200 points when the tag fifth-subscription-ordered is applied.

Settings

• When customer is tagged with… must match the Shopify tag exactly. Tags are case-sensitive.

• Points awarded sets the reward value.

• Only award once makes this a one-time reward. Leave it unticked for recurring milestones.

• Customer note appears in the point-history Details column, the customer Timeline, and storefront point history.

• Display name and Description appear in storefront loyalty widgets.

The customer note appears in the Details column of the Point History and in the Timeline.

Ideas for tag-driven rewards

• Reward quiz or survey completion.

• Use Shopify Flow for an order milestone or spend threshold.

• Pair subscription auto-tagging with a milestone reward.

If customers do not earn points, check tag spelling and casing first. VIP-Member and vip-member are different tags.

Related guides

• Reward subscribers with loyalty points

• Ways to earn points: overview