Award points on membership anniversaries

Award loyalty points every year on the anniversary of a customer joining your loyalty program, scoped by tier if you want and awarded automatically.

The Membership Anniversary way to earn awards points every year on the anniversary of the day a customer became a loyalty member. It's a set-and-forget retention touch: a yearly thank-you that arrives without the customer doing anything.

Set it up

1

Add the earner

In Loyalty Program → Points, click Add way to earn and choose Membership Anniversary.

2

Set the points

Enter the points awarded on each membership anniversary.

3

Name the tile

Set the Display name and Description customers see in the loyalty widgets, and keep the default icon or upload your own.

4

Scope it by tier, if you want

Use Membership tier eligibility to restrict anniversary points to specific tiers, for example a thank-you reserved for your top tier. Leave it empty to include all members.

5

Activate and save

Set the status to Active and choose whether the tile is visible in the storefront widgets. The shared earner settings apply here too.

Which date the anniversary uses

The anniversary is based on the customer's member since date: the day their loyalty account was created. The first award lands one year after they join, then once every year on the same date, with a limit of one award per year.

If you migrate customers in with a customer import, their imported member-since date is what the anniversary follows, so long-standing customers keep their original join date.

When the points arrive

Anniversary points are awarded automatically each anniversary day, early in the morning in your store's timezone.

The award appears on the customer's loyalty timeline like any other earn.

You can configure one Membership Anniversary earner per program. It applies to loyalty members on any D2C tier, including the tag-based tier. Customers in a B2B company program don't earn anniversary points.

Related guides

• Ways to earn points: overview

• Award points for birthdays

• Loyalty membership eligibility settings