> For the complete documentation index, see [llms.txt](https://docs.roadmap.so/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roadmap.so/loyalty-and-rewards/points-and-ways-to-earn/award-points-for-birthdays.md).

# Award points for birthdays

Award loyalty points on a customer's birthday, the first of their birthday month, or a set number of days before.

**Celebrate a Birthday** awards points once yearly around each customer's birth date.

<figure><img src="https://393112916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ8asLD4FVCFagK40xEr4%2Fuploads%2Fh1jBHkIgopkgksEOrjgt%2FScreenshot%202026-07-21%20at%201.21.01%E2%80%AFPM.png?alt=media&amp;token=0ba14d7f-0abf-4843-b854-d73333f704c1" alt="Celebrate a Birthday settings"><figcaption><p>Choose when the birthday points land.</p></figcaption></figure>

#### Settings

* **Points awarded on customer's birthday** sets the yearly bonus.
* **When to trigger** controls timing:
  * **On their birthday** awards points that day.
  * **First of the birthday month** awards points at the month’s start.
  * **Days before birthday** awards points a set number of days early.
* **Display name** and **Description** appear in storefront loyalty widgets.

Points are limited to one award per customer each year.

{% hint style="info" %}
Roadmap needs the customer's birthday. Customers can provide it through loyalty widgets. You can also use **Loyalty Program → Manage Customers → Update Birthday**.
{% endhint %}

#### Related guides

* [Ways to earn points: overview](/loyalty-and-rewards/points-and-ways-to-earn/ways-to-earn-points-overview.md)
* [Send discount codes for birthdays and tier promotions](/loyalty-and-rewards/membership-tiers-and-referrals/send-discount-codes-for-birthdays-and-tier-promotions.md) — the discount-based birthday perk, if you'd rather send a code than points.


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