Award points for birthdays

Award loyalty points on a customer's birthday, the first of their birthday month, or a set number of days before.

Celebrate a Birthday awards points once yearly around each customer's birth date.

Choose when the birthday points land.

Settings

• Points awarded on customer's birthday sets the yearly bonus.

• When to trigger controls timing:

  • On their birthday awards points that day.

  • First of the birthday month awards points at the month’s start.

  • Days before birthday awards points a set number of days early.

• Display name and Description appear in storefront loyalty widgets.

Points are limited to one award per customer each year.

Roadmap needs the customer's birthday. Customers can provide it through loyalty widgets. You can also use Loyalty Program → Manage Customers → Update Birthday.

Related guides

• Ways to earn points: overview

• Send discount codes for birthdays and tier promotions — the discount-based birthday perk, if you'd rather send a code than points.