> For the complete documentation index, see [llms.txt](https://docs.roadmap.so/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roadmap.so/loyalty-and-rewards/membership-tiers-and-referrals/reward-customers-for-reaching-a-tier.md).

# Reward customers for reaching a tier

Give customers a direct reward when they reach a membership tier or maintain it through a membership period.

**Customer Rewards** gives members a direct reward when they reach a tier. It can also reward members who maintain their tier through a membership period. Add one from **Loyalty Program → Points → Customer Rewards**.

<figure><img src="https://393112916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ8asLD4FVCFagK40xEr4%2Fuploads%2FVcaWzIRSnJukmS0Qkt17%2FScreenshot%202026-09-08%20at%205.23.17%E2%80%AFPM.png?alt=media&amp;token=39dd4fa2-6c1e-4983-9812-dbd328156fc4" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
With **Fixed duration**, a customer who keeps their tier through recalculation can receive the reward again.
{% endhint %}

### The reward

* **Reward Name**: an internal admin reference.
* **Target Tier**: the tier that unlocks the reward.
* **Minimum Spend Amount**: the order value required to qualify. Use `0` for no minimum.

### What can customers redeem?

The **Target Selection** decides what the reward covers and what its storefront card shows:

* **Specific Products**: hand-picked products, up to 20.
* **Products from Collections**: the products from up to 10 collections you select.
* **Any Product in Store**: the customer can redeem against any product in your inventory.
* **Card Image**: for **Any Product in Store** rewards, upload an image (under 500 KB; .png, .jpg, .jpeg, .svg, .gif, or .webp) so the reward's storefront card isn't text-only.

<figure><img src="https://393112916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ8asLD4FVCFagK40xEr4%2Fuploads%2FSUom85ZkCLLIt6FkOA3X%2FScreenshot%202026-09-08%20at%205.24.43%E2%80%AFPM.png?alt=media&amp;token=f130443b-26f0-4a0a-9605-39f7984cccaf" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="info" %}
Use **Any Product in Store** carefully. For percentage rewards, **Discount Code Generator** is often the simpler option.
{% endhint %}

### The discount

* **Discount Configuration**: choose **Percentage Discount** or **Fixed Amount Discount**. A percentage of `100%` makes a product free.
* **Products Per Redemption**: how many products one checkout can discount.

<figure><img src="https://393112916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ8asLD4FVCFagK40xEr4%2Fuploads%2FTjtSA4xKssLDkhXMh7SD%2FScreenshot%202026-09-08%20at%205.24.57%E2%80%AFPM.png?alt=media&amp;token=7bc313e9-cc1d-4c66-98cb-04e531e7a4f6" alt="" width="563"><figcaption></figcaption></figure>

### Usage and expiry

* **How many times can this reward be used?** Choose unlimited uses per tier achievement or a limit.
* **Expiry Configuration**: choose **Never expires** or set days until expiry.

<figure><img src="https://393112916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ8asLD4FVCFagK40xEr4%2Fuploads%2FAQyJqbl5bHM6Lli92OLs%2FScreenshot%202026-09-08%20at%205.25.07%E2%80%AFPM.png?alt=media&amp;token=5034cc1e-5327-4196-b653-6036bcb31f53" alt="" width="563"><figcaption></figcaption></figure>

### Coupon can be combined with

Choose the Product, Order, and Shipping discounts that can stack with the reward's coupon.

The **Reward Preview** panel summarizes the configuration. Set **Status** to **Active** when ready. Every active reward appears in the **Customer Rewards** block on your loyalty page.

### What customers see

The **Customer Rewards** app block shows each reward as a card on your loyalty page, with locked, available, sold out, redeemed, and fully redeemed states. The customer clicks the claim button, for example **Claim reward**, and the product is added to their cart with the discount applied. The full walkthrough of the block's states, cart behaviour, and settings is in [The Customer Rewards storefront redeeming block](/loyalty-and-rewards/membership-tiers-and-referrals/the-customer-rewards-storefront-redeeming-block.md).

<figure><img src="https://393112916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ8asLD4FVCFagK40xEr4%2Fuploads%2F6UurK4tOeAft468my4FB%2FScreenshot%202026-09-08%20at%204.22.12%E2%80%AFPM.png?alt=media&amp;token=4427d906-73d8-4297-9170-dd183ad6538c" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Add it through the theme editor like any app block. Customize it in [Customize the loyalty widgets](/loyalty-and-rewards/getting-started/customize-the-loyalty-widgets.md).
{% endhint %}

### Related guides

* [The Customer Rewards storefront redeeming block](/loyalty-and-rewards/membership-tiers-and-referrals/the-customer-rewards-storefront-redeeming-block.md): where customers see and redeem these rewards
* [Loyalty Tiers](/loyalty-and-rewards/membership-tiers-and-referrals/loyalty-tiers.md)
* [Loyalty membership eligibility settings](/loyalty-and-rewards/getting-started/loyalty-membership-eligibility-settings.md)
* [Send discount codes for birthdays and tier promotions](/loyalty-and-rewards/membership-tiers-and-referrals/send-discount-codes-for-birthdays-and-tier-promotions.md)


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