Reward customers for reaching a tier

Give customers a direct reward when they reach a membership tier or maintain it through a membership period.

Customer Rewards gives members a direct reward when they reach a tier. It can also reward members who maintain their tier through a membership period. Add one from Loyalty Program → Points → Customer Rewards.

With Fixed duration, a customer who keeps their tier through recalculation can receive the reward again.

The reward

Reward Name: an internal admin reference.
Target Tier: the tier that unlocks the reward.
Minimum Spend Amount: the order value required to qualify. Use 0 for no minimum.

What can customers redeem?

The Target Selection decides what the reward covers and what its storefront card shows:

Specific Products: hand-picked products, up to 20.
Products from Collections: the products from up to 10 collections you select.
Any Product in Store: the customer can redeem against any product in your inventory.
Card Image: for Any Product in Store rewards, upload an image (under 500 KB; .png, .jpg, .jpeg, .svg, .gif, or .webp) so the reward's storefront card isn't text-only.

Use Any Product in Store carefully. For percentage rewards, Discount Code Generator is often the simpler option.

The discount

Discount Configuration: choose Percentage Discount or Fixed Amount Discount. A percentage of 100% makes a product free.
Products Per Redemption: how many products one checkout can discount.

Usage and expiry

How many times can this reward be used? Choose unlimited uses per tier achievement or a limit.
Expiry Configuration: choose Never expires or set days until expiry.

Coupon can be combined with

Choose the Product, Order, and Shipping discounts that can stack with the reward's coupon.

The Reward Preview panel summarizes the configuration. Set Status to Active when ready. Every active reward appears in the Customer Rewards block on your loyalty page.

What customers see

The Customer Rewards app block shows each reward as a card on your loyalty page, with locked, available, sold out, redeemed, and fully redeemed states. The customer clicks the claim button, for example Claim reward, and the product is added to their cart with the discount applied. The full walkthrough of the block's states, cart behaviour, and settings is in The Customer Rewards storefront redeeming block.