Loyalty Tiers
Create membership tiers — names, levels, customer tags, and the milestone that earns each tier — and choose between points-earned, amount-spent, item-purchased, and tag-based progression.
What loyalty tiers are
Create a visible membership ladder for loyal customers. Set tiers in Loyalty Program → Membership Tiers.
Each tier has a milestone. Customers progress as they qualify.
Create a tier
Click Add tier, then configure Tier name, Tier level, Customer Tag Name, and Milestone to achieve tier.
Points earned: Customers qualify when they reach the points threshold you set.
Amount spent: Customers qualify when they reach the spend threshold you set (shown in your store currency, for example
AUD).Specific item purchased: Customers qualify when they purchase a specific product you select (via Search products or Browse).
Secondary loyalty program: Membership is granted by a Shopify customer tag instead of points or spend.
Tier name is visible to customers. Tier level sets display order. Lower levels display first.
Customer Tag Name applies a Shopify customer tag when a customer enters the tier. Use the tag in segments, Klaviyo, Flow automations, and theme logic.
Choose a milestone
Use one milestone type across your tier ladder where possible. This keeps progression easy to understand.
Amount spent maps tier status directly to revenue. Other earning rules cannot accelerate progression.
Points earned rewards engagement across orders, reviews, birthdays, sign-ups, and tags. Plan thresholds around bonus-point promotions.
Specific item purchased supports a purchased membership. Pair it with a fixed-duration membership and communicate renewal terms clearly.
Secondary loyalty program sits outside the ladder: it's a tag-granted tier for paid memberships, VIPs, and staff, and customers keep it for as long as the trigger tag is assigned. Full guide: Tag-based membership tiers.
What determines the order of tiers
Tier order is controlled by Tier level on the Edit Membership Tier screen. Lower tiers are displayed first.
If you want a classic tier ladder, set Tier level to 1 for Bronze, 2 for Silver, and 3 for Gold.
Members without a tier
Customers can belong to the program without holding a tier. If the first tier starts at 200 points, lower-balance members show None in Manage Customers.
An entry threshold preserves tier status and gives new members a clear goal.
Tier-specific cart messages
The Edit Membership Tier form includes a Cart announcement bar card. Give a tier its own Message and its members see it in the cart bar instead of the default. Snippet chips personalise it: {amount}, {total_points}, {cart_points}, {current_tier_name}, {next_tier_name}, {points_required}, {amount_required}. Snippets with no value are removed from the message, so keep next-tier wording out of your top tier's message. The bar itself is configured in Cart Announcement Bar settings.
Progression and membership duration
See Tier progression rules for tier-change mechanics. See Loyalty membership eligibility settings for participation and membership duration.
Edit tiers
Add or delete tiers
To add a new tier, select Add tier on the Membership Tiers page.
To delete a tier, open it with Edit and select Delete on the Edit Membership Tier screen.
Deleting a tier removes that tier configuration. If you’re using Customer Tag Name in other tools, review any workflows or segments that rely on that tag before deleting.
Frequently asked questions
Related guides
Last updated