Tier earned emails

Celebrate a customer reaching a new tier with the Roadmap: Loyalty Tier Earned metric and tier-specific emails.

Reaching a tier is the biggest moment in a member's loyalty life — the payoff for everything your tiers promised. This essential flow celebrates it and, more importantly, tells the customer exactly what their new status unlocks.

Klaviyo event name

• Roadmap: Loyalty Tier Earned — fires when a customer reaches a tier.

Event properties

Data point	Event property
New tier	new_tier — an object with name, id, level
Previous tier	previous_tier — same shape (name is empty for first-tier earns)
Membership expiry	membership_expiry
Points earned this period	points_earned_during_period
Customer ID	customer_id

Use {{ event.new_tier.name }} in subjects and copy: You've reached {{ event.new_tier.name }}!

The pre-built flow

The most sophisticated of the examples:

1. Trigger: Roadmap: Loyalty Tier Earned

2. Filter: email marketing consent

3. Delay: 1 day (weekdays) — so the celebration doesn't collide with the points earned email from the same order

4. Conditional split on roadmap_loyalty_current_tier_name contains [insert tier 2 name] → the "Tier 2 Reached" email

5. Second split for [insert tier 3 name] → the "Tier 3 Reached" email

Fill the [insert tier … name] placeholders with your actual tier names, and duplicate the split for extra tiers. If you rename a tier in Roadmap, update the split values too.

Strategy

• Tier-specific emails beat a generic one. Each email should list that tier's actual benefits — this is the moment the customer decides whether tiers matter.

• Point at the next rung: even in the celebration, {{ person.roadmap_loyalty_next_tier_name }} keeps the ladder visible.

• Pair with a tier-reached Customer Reward or a tier-promotion discount code so the email has a concrete gift to deliver.

Related guides

• Tier demotion alerts — the other side of the tier lifecycle

• Loyalty profile properties and email snippets