Review reward emails

Thank reviewers for their points — and celebrate photo and video bonuses — with the Roadmap: Loyalty Review Reward metric.

When a review earns points, this flow closes the loop — and with photo/video bonuses, it's also your best channel for teaching customers that media reviews earn more.

Klaviyo event name

• Roadmap: Loyalty Review Reward — fires when review points are awarded (on approval and publish).

Event properties

Data point	Event property
Total points awarded	points_awarded
Base review points	base_points
Photo bonus	photo_bonus_points
Video bonus	video_bonus_points
Review included a photo / video	has_photo, has_video
Reviewed product	product_title, product_id
Customer ID	customer_id

Recommended flow structure

There's no pre-built example for this one — a simple recipe:

1. Trigger: Roadmap: Loyalty Review Reward

2. Email — immediately: thank them for reviewing {{ event.product_title }} and confirm {{ event.points_awarded }} points

3. Optional split on has_photo / has_video:

   • Media reviewers → celebrate the bonus: Your photo earned you an extra {{ event.photo_bonus_points }} points!

   • Text-only reviewers → plant the seed: Add a photo next time for bonus points.

That second branch quietly grows your UGC pipeline with every review cycle.

Strategy

• The breakdown properties (base_points + bonuses) answer "why did I get 250?" before the customer asks.

• Points are only awarded for verified, published reviews — the eligibility rules explain who enters this flow.

Related guides

• Leave a verified review — the earner, including the photo/video bonus settings

• Loyalty points for reviews