Referral completed emails

Thank the referrer when their friend's first order lands, with the Roadmap: Loyalty Referral Complete metric.

When a referred friend places their first order, this flow thanks the referrer — and its real job is to prompt the next share. Referrers who get thanked refer again.

Klaviyo event name

• Roadmap: Loyalty Referral Complete — fires for the referrer when their friend's first order lands.

Event properties

Data point	Event property
The referrer's reward	reward_name (e.g. 1,000 Points)
Friend's order value	order_value
Friend's order number / ID	order_number, order_id
Referrer ID / email	referrer_id, referrer_email
Coupon code (when the referrer reward is a discount)	coupon_code
Customer ID	customer_id

The pre-built flow

1. Trigger: Roadmap: Loyalty Referral Complete

2. Email — immediately: "Thanks for spreading the word {{ person.first_name|default:'You' }}!" — confirming {{ event.reward_name }} and showing their updated balance via {{ person.roadmap_loyalty_total_points|default:'' }}

Strategy

• Close the loop fast. The reward confirmation is the payoff moment — don't batch or delay it.

• Ask for the next referral in the same email. The customer just experienced the program working; that's the moment to hand them their link again.

• Show the updated points balance from profile properties rather than event data, so it's always current.

Related guides

• Referral invitation emails

• Manage referrals