> For the complete documentation index, see [llms.txt](https://docs.roadmap.so/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roadmap.so/loyalty-and-rewards/loyalty-klaviyo-integration/loyalty-welcome-emails.md).

# Loyalty welcome emails

Greet every new loyalty member the moment they join, with the Roadmap: Loyalty Welcome metric and the pre-built welcome flow.

The welcome email is an **essential** flow — every program should run one. It lands at the moment of maximum attention: the customer just joined, and this email sets their expectations for how earning and redeeming work.

### Klaviyo event name

* `Roadmap: Loyalty Welcome` — fires when a customer joins the loyalty program.

### Event properties

| Data point               | Event property   |
| ------------------------ | ---------------- |
| Points awarded on signup | `points_awarded` |
| Customer first name      | `first_name`     |
| Customer last name       | `last_name`      |
| Customer ID              | `customer_id`    |

### The pre-built flow

Roadmap's example flow (shipped during onboarding, on request) is deliberately simple:

1. **Trigger:** `Roadmap: Loyalty Welcome`
2. **Filter:** customer is *not currently in this flow* — nobody gets double-welcomed
3. **Email — immediately:** "Welcome to \[Loyalty Program Name]"

Fill the *\[Loyalty Program Name]* placeholder with your program's name.

### What the email should do

* **Confirm the signup reward** if you award one: `You've started with {{ event.points_awarded|default:'' }} points.`
* **Explain the top 2–3 ways to earn** — link your loyalty page rather than listing every rule.
* **Show the first goal**: `You're {{ person.roadmap_loyalty_next_tier_points|default:'' }} points from {{ person.roadmap_loyalty_next_tier_name|default:'your first tier' }}.`

### Related guides

* [Loyalty × Klaviyo: overview](/loyalty-and-rewards/loyalty-klaviyo-integration/loyalty-klaviyo-overview.md)
* [Loyalty profile properties and email snippets](/loyalty-and-rewards/loyalty-klaviyo-integration/loyalty-profile-properties-and-email-snippets.md)
* [Points earned emails](/loyalty-and-rewards/loyalty-klaviyo-integration/points-earned-emails.md)


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