> For the complete documentation index, see [llms.txt](https://docs.roadmap.so/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roadmap.so/loyalty-and-rewards/loyalty-klaviyo-integration/birthday-points-emails.md).

# Birthday points emails

Deliver birthday points with a well-timed email using the Roadmap: Loyalty Birthday Points Reward metric.

Birthday emails routinely outperform every other automated send — the occasion does the selling. This flow delivers the [birthday points](/loyalty-and-rewards/points-and-ways-to-earn/award-points-for-birthdays.md) your earner awards, at an hour that feels human.

### Klaviyo event name

* `Roadmap: Loyalty Birthday Points Reward` — fires when birthday points are awarded.

{% hint style="info" %}
If your Klaviyo account also shows an older *Roadmap: Loyalty Customer Birthday Reward* metric, it's legacy — Roadmap no longer fires it; don't build flows on it.
{% endhint %}

### Event properties

Same shape as points earned, with birthday specifics:

| Data point              | Event property                         |
| ----------------------- | -------------------------------------- |
| Points awarded          | `points_earned`                        |
| Method                  | `points_earned_method` = `birthday`    |
| Detail                  | `details` = *Birthday*                 |
| Transaction date / time | `transaction_date`, `transaction_time` |
| Customer ID             | `customer_id`                          |

### The pre-built flow

1. **Trigger:** `Roadmap: Loyalty Birthday Points Reward`
2. **Delay:** until **8:00 AM in the customer's own timezone** — a birthday email at 3am reads like a robot sent it
3. **Email:** "A birthday gift from us"

### Strategy

* **Points or discount — or both.** This flow handles birthday *points*. If you'd rather send a birthday *discount code* (per tier, with an expiry for urgency), use the [Discount Code Generator](/loyalty-and-rewards/membership-tiers-and-referrals/send-discount-codes-for-birthdays-and-tier-promotions.md) — its metric triggers its own flow.
* **Match the earner's timing.** If your birthday earner fires *days before* the birthday, the email lands while they're already thinking about treating themselves.
* Show the full balance, not just the gift: their birthday points plus everything saved up is a bigger number.

### Related guides

* [Award points for birthdays](/loyalty-and-rewards/points-and-ways-to-earn/award-points-for-birthdays.md)
* [Points earned emails](/loyalty-and-rewards/loyalty-klaviyo-integration/points-earned-emails.md)


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.roadmap.so/loyalty-and-rewards/loyalty-klaviyo-integration/birthday-points-emails.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.