Birthday points emails

Deliver birthday points with a well-timed email using the Roadmap: Loyalty Birthday Points Reward metric.

Birthday emails routinely outperform every other automated send — the occasion does the selling. This flow delivers the birthday points your earner awards, at an hour that feels human.

Klaviyo event name

• Roadmap: Loyalty Birthday Points Reward — fires when birthday points are awarded.

If your Klaviyo account also shows an older Roadmap: Loyalty Customer Birthday Reward metric, it's legacy — Roadmap no longer fires it; don't build flows on it.

Event properties

Same shape as points earned, with birthday specifics:

Data point	Event property
Points awarded	points_earned
Method	points_earned_method = birthday
Detail	details = Birthday
Transaction date / time	transaction_date, transaction_time
Customer ID	customer_id

The pre-built flow

1. Trigger: Roadmap: Loyalty Birthday Points Reward

2. Delay: until 8:00 AM in the customer's own timezone — a birthday email at 3am reads like a robot sent it

3. Email: "A birthday gift from us"

Strategy

• Points or discount — or both. This flow handles birthday points. If you'd rather send a birthday discount code (per tier, with an expiry for urgency), use the Discount Code Generator — its metric triggers its own flow.

• Match the earner's timing. If your birthday earner fires days before the birthday, the email lands while they're already thinking about treating themselves.

• Show the full balance, not just the gift: their birthday points plus everything saved up is a bigger number.

Related guides

• Award points for birthdays

• Points earned emails