> For the complete documentation index, see [llms.txt](https://docs.roadmap.so/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roadmap.so/loyalty-and-rewards/getting-started/reward-types-points-discounts-tiers-referrals.md).

# Reward types: points, discounts, tiers, referrals

Roadmap organizes loyalty rewards inside the **Loyalty Program** area. From here you can manage:

* **Points** (earn rules + redemption rewards)
* **Membership Tiers** (VIP tiers + tier-based benefits)
* **Referral Program** (advocate + friend incentives)

If you don’t see a reward type in your store, start from **Loyalty Program** and check whether it’s configured under **Points**, **Membership Tiers**, or **Referral Program**.\\

{% stepper %}
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#### Points (the foundation)

Points are the core currency of your program. You configure them in **Loyalty Program** → **Place an order**.

#### Ways customers can earn points

On the **Loyalty Points** screen, the **Ways to earn** list controls which actions award points (and how many).

![Loyalty Points page showing Ways to earn with an Add way to earn button](https://content.gitbook.com/content/J8asLD4FVCFagK40xEr4/blobs/Kwfq4JrHyr27VScYS3CO/Screenshot_2026%2002%2022_at_4.18.41_PM.png)

Open Ways to earn

Go to **Loyalty Program** → **Points** and find **Ways to earn**.

Add an earning action

Select **Add way to earn**.

Choose the earning type

Pick the action you want to reward (for example **Place an order**, **Account Signup**, **Celebrate a Birthday**, **Leave a review**, or **Customer Tag**).

Adjust the details

Use **Edit** next to an earning rule to change the points amount and any limits (for example a yearly limit on birthday points).

Keep your initial **Ways to earn** list short (2–5 actions). It’s easier for customers to understand, and easier for you to evaluate what’s working.

#### Ways customers can redeem points

Point redemption rewards are configured in **Redeem points** → **Ways to redeem**. These are the rewards customers can claim using the points they’ve earned.

![Redeem points section showing Ways to redeem with multiple Amount Discount rewards and an Add way to redeem button](https://content.gitbook.com/content/J8asLD4FVCFagK40xEr4/blobs/jujF9bwBGZt8XOTBvikz/Screenshot_2026%2002%2022_at_4.19.12_PM.png)

Open Ways to redeem

Go to **Loyalty Program** → **Points** and scroll to **Redeem points**.

Create a reward

Select **Add way to redeem**.

Set point cost and value

Create redemption options (for example, an **Amount Discount** that lets customers redeem a set number of points for a set $ amount off).

Edit existing rewards

Use **Edit** next to a redemption reward to adjust point cost, discount amount, and any restrictions.
{% endstep %}

{% step %}

#### Discounts (coupons customers redeem)

In Roadmap Loyalty, discounts are typically offered as point redemption rewards—most commonly an **Amount Discount** in **Ways to redeem** (for example, “Redeem 200 Points for a $20.00 off coupon”).

If you want customers to “buy” discounts with points, configure them under **Redeem points** → **Ways to redeem** rather than under tiers.
{% endstep %}

{% step %}

#### Products (tier benefits and product-specific perks)

Product rewards are commonly delivered as tier benefits—especially when you want VIP members to receive a product-specific offer when they reach (or maintain) a tier.

#### Tier rewards (product-based perks)

In **Membership Tiers**, you can create **Customer Rewards** that trigger when a customer reaches a tier (or after they maintain a tier for a period of time). These rewards can be configured with product-focused restrictions (for example “100% off on 1 cart product”).

![Customer Rewards list showing Tier Reached and Time Completed rewards with an Add Reward button](https://content.gitbook.com/content/J8asLD4FVCFagK40xEr4/blobs/RH5KnGe1yyVKNbC5BRpz/Screenshot_2026%2002%2022_at_4.19.25_PM.png)

Open Membership Tiers

Go to **Loyalty Program** → **Membership Tiers**.

Add a tier reward

In **Reward Customers** / **Customer Rewards**, select **Add Reward**.

Choose a trigger

Pick when it should trigger, such as **Tier Reached** or **Time Completed** (for example, “After 12 months in Level 2”).

Configure the benefit

Set the reward details (for example a product-specific discount like “100% off on 1 cart product”), plus any limits, expiry, or minimum spend.

Tier rewards can include limits and expiry. Double-check these settings before you announce your VIP benefits publicly so customers aren’t surprised at checkout.
{% endstep %}

{% step %}

#### Tiers (VIP levels and benefits)

Tiers are managed under **Loyalty Program** → **Membership Tiers**. Use tiers when you want to automatically unlock better benefits for your best customers (instead of relying only on point redemptions).

* **Tier structure:** Create multiple levels (for example, Level 1, Level 2, Level 3) and define how customers qualify.
* **Tier benefits:** Use **Customer Rewards** like **Tier Reached** and **Time Completed** to deliver perks at the right moment.
  {% endstep %}

{% step %}

#### Referrals (incentives for advocates and friends)

Referrals are configured in **Loyalty Program** → **Referral Program**. This is where you set up the referral flow and incentives for:

* **The friend** (the new customer who uses the referral)
* **The customer** (the existing customer who shared it)

Referrals work best when the reward is simple and the trigger is clear. After you set up referrals, review your storefront presentation in **Edit Loyalty Widgets** so customers can easily find and share their referral offer.
{% endstep %}
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\\

## Choosing the right reward mix

If you’re launching loyalty for the first time+

Start with **Points**: create a few **Ways to earn** and 2–4 **Ways to redeem** (often an **Amount Discount** at multiple point levels). Add **Membership Tiers** after you’ve validated your point economy.

If you want to push higher spend and retention+

Add **Membership Tiers** and use **Customer Rewards** like **Tier Reached** perks (for example, a product-specific reward) to make VIP status feel immediately valuable.

If you want more new customers+

Use **Referral Program** and make sure the referral experience is visible in your storefront loyalty widgets via **Edit Loyalty Widgets**.


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