What happens to a customer's personal loyalty when they join a B2B company
When a customer joins a B2B company, personal loyalty pauses. Their points and tier are saved, then resume automatically when they leave.
A customer can actively earn in one program. Joining a B2B company pauses their personal loyalty. Their saved points and tier resume if they leave.
What the admin shows
The D2C customer list shows B2B in the Tier column.
The loyalty profile shows Paused (B2B) next to the customer name.
The Shopify admin Customer Loyalty Profile block shows company balance and tier.
The timeline logs Personal loyalty paused and Personal loyalty resumed.
It also logs company activity that does not award personal points.
While personal loyalty is paused
Points balance
Saved and hidden from the storefront. Never zeroed.
Point expiry
Continues on original dates.
Member-since and tier renewal dates
Unchanged.
Amount spent this period
Frozen at the join date. Company spend never counts.
D2C earning
Birthday, signup, referral, review, and tag points are not awarded.
Points-expiring emails
Not sent.
Subscription redemption
Not available for company points.
POS
Disabled, shown as Disabled: B2B customer.
Company points and tier appear on the storefront while the customer belongs to the company.
When the customer leaves
Personal loyalty resumes automatically. No admin action is required.
The saved balance and tier return, including expiry changes during the pause.
Amount spent resumes from its frozen value with new personal orders.
The timeline logs Personal loyalty resumed.
A customer who was never a personal member starts personal membership on leaving.
Related guides
Last updated