> For the complete documentation index, see [llms.txt](https://docs.roadmap.so/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roadmap.so/loyalty-and-rewards/b2b-loyalty/storefront-loyalty-blocks-for-b2b-customers.md).

# Storefront loyalty blocks for B2B customers

What B2B company members see in your storefront loyalty blocks — company points and tier, B2B-only earning and redemption rules, and the one block that's shared with D2C.

Existing storefront loyalty blocks adapt for logged-in B2B company members. Install nothing extra. Each block shows company data instead of personal data.

#### What company members see

When a company member logs in:

* Points and tier show the shared company balance and B2B tier.
* Ways to earn show only B2B rules.
* Ways to redeem show only B2B methods.
* Tier progress shows B2B tiers.

A new balance appears on the member’s next page load after a company order, redemption, or adjustment.

#### Blocks that support B2B

* **Loyalty banner** shows company points, tier, and B2B earn and redeem rules.
* **Redeeming loyalty points** redeems the company balance for discounts.
* **Product redeemer** redeems company points for products.
* **Cart drawer point redeemer** supports company redemption in the cart drawer.

Style these blocks through **Edit Loyalty Widgets** and **Universal Styler**.

Any redemption deducts from the company balance. The code is available to any current company member.

{% hint style="warning" %}
The **Frequently Asked Questions** block is shared across D2C and B2B. Avoid D2C-only explanations, such as birthday points, in its copy.
{% endhint %}

#### Related guides

* [B2B Loyalty: an overview](/loyalty-and-rewards/b2b-loyalty/b2b-loyalty-an-overview.md)
* [Setting up B2B points: ways to earn and redeem](/loyalty-and-rewards/b2b-loyalty/setting-up-b2b-points-ways-to-earn-and-redeem.md)
* [Customize the loyalty widgets](/loyalty-and-rewards/getting-started/customize-the-loyalty-widgets.md)


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