> For the complete documentation index, see [llms.txt](https://docs.roadmap.so/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.roadmap.so/loyalty-and-rewards/b2b-loyalty/b2b-loyalty-and-klaviyo.md).

# B2B loyalty and Klaviyo

How Klaviyo behaves for customers in a B2B company program — which loyalty properties are removed, which events still fire, and how to split your flows so B2B members get relevant emails.

Klaviyo tracks individual customer profiles. B2B members have company-level loyalty, so Roadmap handles their loyalty data differently.

#### Loyalty profile properties are removed

For D2C customers, Roadmap writes `roadmap_loyalty_*` properties to Klaviyo profiles.

When a customer joins a B2B company, Roadmap removes those properties. It stops writing them while the customer remains a company member.

The customer leaves Klaviyo segments and flows based on personal points, tiers, or expiry. Subscription, review, and account properties remain unchanged.

#### Points earned still fires

B2B members can still earn company points from orders. A points-earned event reaches Klaviyo for those orders.

#### Split points-earned flows

Use a Klaviyo conditional split to give B2B members the right message. Roadmap applies each B2B tier’s customer tag to company members.

Add a conditional split on the **Shopify tags** profile property:

* Send tagged members to a B2B branch with company-balance content.
* Keep all other members in the D2C branch.

{% hint style="warning" %}
Add the tag split before enabling B2B loyalty. Otherwise, B2B members receive D2C emails with unavailable personal-balance placeholders.
{% endhint %}

#### Related guides

* [B2B membership tiers](/loyalty-and-rewards/b2b-loyalty/b2b-membership-tiers.md)
* [Roadmap Klaviyo metrics](/loyalty-and-rewards/loyalty-klaviyo-integration/loyalty-klaviyo-overview.md)
* [Loyalty Klaviyo code snippets](/loyalty-and-rewards/loyalty-klaviyo-integration/loyalty-profile-properties-and-email-snippets.md)


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