Google Shopping

Send your reviews to Google Product Ratings for star ratings on every listing, then go further: list your bundles with a primary feed and show discount pricing with a supplemental feed.

The Google integration to set up first is reviews. Roadmap's review feed connects to Google Product Ratings, putting star ratings and review counts on your Google Shopping listings and in Search results. Social proof on the listing itself lifts every click you get from Google, whatever you're selling or promoting, which makes it the one integration every store should run.

Integrate reviews with Google Merchant Center: the full setup guide, from the hosted review feed to Google's Product Ratings requirements.

Going further: the product feeds

Your Google Shopping listings come from your primary product feed, usually Shopify's own sync, and it has two blind spots Roadmap fills with hosted feeds:

• Show your bundles on Google Shopping: bundles aren't Shopify products, so the Bundle Primary Feed adds them to Merchant Center as their own listings, registered as a primary data source.
• Show discount pricing on Google Shopping: the Discount Supplement Feed overrides the sale price on your existing listings while a Roadmap discount runs, registered as a supplemental data source.

Your feed URLs live in Roadmap → Settings → Google Merchant Center, generated per market.

When something misbehaves, each feed has its own troubleshooting guide: Troubleshooting the bundle feed and Discount pricing not showing on Google Shopping?

Roadmap provides and hosts the feeds, but isn't a Google Merchant Center implementation service: every account has its own mix of feeds, apps, and rules. If an agency or in-house team manages your Merchant Center, hand them these guides. And when raising a feed issue with Roadmap support, granting access to your Merchant Center account helps the team inspect what Google is seeing.