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Show discount pricing on Google Shopping

Get your Roadmap discount pricing onto Google Shopping with the hosted discount feed, registered in Google Merchant Center as a supplemental data source that overrides the sale price while a discount

Google doesn't show discounts. Shopify's native Google integration only carries a sale price when it's a compare-at price set on the product itself; discounts never reach Google that way, whether they're Shopify native or applied by an app like Roadmap. So while your promotion runs, your Google Shopping listings keep showing regular pricing.

The Discount Supplement Feed closes the gap: a feed Roadmap generates and hosts on your store domain, carrying your discounted products while a Roadmap discount is live.

https://<your-store-domain>/apps/roadmap-app/product-feed.xml?country=<CODE>&productFeedType=secondary

<CODE> is the two-letter country code of the market the feed serves, for example NZ, AU, US, or GB. Use the code that matches the currency the Merchant Center account displays.

The feed always runs in Discounted products only mode, and it only overrides the Google Merchant Center sale price (g:sale_price). Everything else on your listings stays exactly as your primary feed says, and when no discount is running, your primary feed's pricing stands untouched. On Google Shopping, shoppers see the sale price with the original struck through.

Get your feed URL

In Roadmap, open Settings → Google Merchant Center. On the Discount Supplement Feed card, tick Enable secondary feed, then pick the market in the dropdown, click Update Feed URL, and Copy URL. Click Save Feed Settings before updating feed URLs, so generation uses your latest settings.

Register it as a supplemental source

Unlike the bundle feed, the discount feed joins Google Merchant Center as a supplemental data source. It doesn't add or replace listings; it only updates the sale price on products your primary feed already lists.

1

Open your data sources

In Google Merchant Center, open the account's product data sources.

2

Add a supplemental source with a scheduled fetch

Add a supplemental data source, choose a scheduled fetch, and enter your discount feed URL.

3

Repeat per market

Selling in several markets with separate Merchant Center accounts? Each account gets its own URL: that market's store domain with the matching country code, generated from the market dropdown in Roadmap's feed settings.

Only discounts visible to every customer enter the feed. Discounts restricted by customer tag or segment are excluded, since Google shows one price to everyone.

Timing

Feed content refreshes daily, and Google fetches it on its own schedule on top of that. Expect a short lag between starting or ending a discount and Google Shopping reflecting it.

If sale prices show briefly and then revert with price mismatch warnings, that's your theme's structured data overriding the feed: see Discount pricing not showing on Google Shopping? for the fix.

Related guides

PreviousCombine GWPs with loyalty rewards or bundles
NextTroubleshooting

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