Offer a choice of free gift

Build a promotion where the shopper chooses a gift, instead of Roadmap auto-adding every selected gift variant.

Use this guide when the shopper should choose their gift.

A standard Roadmap Gift with Purchase is not a choice flow.

It auto-adds the configured gift variant or variants after the cart qualifies.

Quick rule

Use a standard GWP when the gift should be fixed and auto-added.

Use a product discount or Shopify native discount when the shopper should choose from multiple gift options.

Why standard GWP is different

A standard Roadmap GWP does two things:

• it adds the gift automatically

• it adds every variant selected in Free Gifts

It does not ask the customer to pick one gift from that list.

If you select three gift variants, all three are gifted when the offer qualifies.

Option 1: use a Roadmap product discount

Use a Roadmap product discount when the gift choice should stay inside Roadmap discount logic.

This is the best fit when the offer should still depend on Roadmap conditions, eligibility, or audience rules.

How it works

The shopper adds their preferred gift product to cart.

Roadmap discounts that eligible gift item when the qualifying rule is met.

Typical setup

1. Create a product discount.

2. Use a qualifying rule such as Buy X Get Y off or Buy A+B+C Get Y Off.

3. Set the Y products to the allowed gift choices.

4. Set the discount value to match the offer, such as 100% off for a free gift.

5. Use Max uses per order if the customer should only receive one gift.

Use this path when

• the shopper should choose the gift by adding it to cart

• the discount should be automatic once the cart qualifies

• the promotion needs Roadmap audience controls or product logic

This is a choice-based gift flow.

The customer selects the gift by adding one eligible item to cart.

Roadmap does not auto-add the chosen gift in this setup.

Option 2: use a Shopify native discount

Use Shopify when the promotion should live as a native Shopify discount.

This is often cleaner when other Shopify-native workflows or apps should rely on the same offer.

How it works

The shopper adds one of the eligible gift items to cart.

Shopify applies the native discount rule to that item when the cart qualifies.

Use this path when

• the discount should be owned by Shopify

• the promotion should fit a native Shopify discount workflow

• the customer should choose from a defined gift set

Which option to choose

Choose Roadmap product discount when the promotion depends on Roadmap rules such as:

• customer tags

• members or non-members

• Roadmap product-combination logic

Choose Shopify native discount when the promotion should be managed natively in Shopify.

If the gift should be fixed and automatic, use a standard Roadmap GWP instead.

Common examples

Use standard GWP

• Spend $100 and get this candle automatically

• Buy product X and receive this exact sample

Use a choice-based setup

• Spend $100 and choose one sample

• Buy the bundle and choose one of these three gifts

• Add your preferred free accessory to cart

Related guides

• Gift with Purchase

• Create a GWP

• Create a product discount

• When to use Roadmap, Shopify, or Klaviyo for discounts