Gift with Purchase

Understand how GWPs work, how to set them up, and where to troubleshoot common issues.

Use Gift with Purchase when you want a free item added automatically after a shopper qualifies.

The success signal is the gift line item in cart. It is not always a visible price discount.

Important behavior to understand

A standard Roadmap GWP adds the gift automatically.

The customer does not choose the gift inside the GWP flow.

If you select multiple variants in Free Gifts, all selected variants are gifted when the offer qualifies.

Roadmap does not treat that list as pick one of these gifts.

If the shopper should choose one gift from several options, do not use a standard GWP for that.

Use a choice-based setup instead.

See Offer a choice of free gift.

How a GWP works

Every GWP has four parts:

• Conditions decide what must happen first.

• Customer Eligibility decides who can qualify.

• Free Gifts decides what gets added.

• Active Dates decides when it runs.

Common condition types

Use Minimum Spend when the gift should unlock after a subtotal threshold.

Use Buy X Get Y when the gift depends on a product, variant, or quantity.

Use Buy A+B+C Get Y when shoppers must add a specific mix of items.

Common eligibility options

Use All customers for broad campaigns.

Use Logged in only customers, Customers tagged with, or Members when the gift should be limited to a segment.

Free gift settings that matter most

Choose the gift with Search variants or Browse.

If you choose more than one variant in Free Gifts, the offer adds all of them.

It does not present those variants as customer choice.

Set Maximum number of uses per order to control repeat gifting in one cart.

Use Note if you want customer-facing gift messaging in cart.

If Maximum number of uses per order is left as No limit, one order can receive multiple gifts when it qualifies multiple times.

Create a GWP

1

Open Discounts / Gift with Purchase

Start from the main discounts dashboard.

2

Create a new discount

Choose Gift with Purchase as the method.

3

Set the rules

Add the Name, Conditions, Customer Eligibility, and Free Gifts.

4

Set dates and save

Choose Status, add Active Dates, then save.

5

Test with a fresh cart

Build a cart that clearly qualifies and confirm the gift line item appears.

Start with the guide that matches your goal

• Create a Gift with Purchase discount

• Offer a choice of free gift

• Run multiple discounts and GWPs at once

• Use tags for discount eligibility

• Use discount codes with GWPs

Troubleshoot fast

Start here if the gift is not behaving as expected:

• GWP not showing at checkout

• Discounts not applying correctly

• Promotion not respecting quantity or spend limits

• GWP not working in Shopify POS

Related guides

• Combine GWPs with loyalty rewards or bundles

• Offer a choice of free gift