Discount codes on member promotion

Generate a unique discount code when a member moves into a new loyalty tier.

Use this trigger when a tier promotion should unlock a discount code.

This works well as a celebration reward and as a nudge toward the member's next order.

In Roadmap, open Discounts / GWPs, click Create a new discount, and choose Discount Code Generator.

In Trigger, select On member promotion.

Use this when the reward should fire when a member moves into a qualifying tier.

This trigger is strongest when the promotion itself is an important loyalty moment.

Use it for goals like these:

Set the reward details after the trigger:

A shorter expiry helps convert the promotion moment into the next order.

Start with Trigger a Klaviyo event.

This gives you more control over the congratulatory message and lets you align the reward with your loyalty flow design.

Use Send mail via Roadmap only when you want a simpler direct-send setup.

A typical setup looks like this:

Last updated 4 months ago