Discount codes for purchased products

Generate a unique discount code after a customer buys selected products or collections.

Use this trigger when a purchase should unlock a follow-up discount.

This is a strong fit for bounce-back offers, replenishment nudges, and cross-sell campaigns.

In Roadmap, open Discounts / GWPs, click Create a new discount, and choose Discount Code Generator.

In Trigger, select When specific products are purchased.

Then choose the purchase scope:

Use Specific products or variants when the rule should match a tight SKU list.

Use Specific collections when the rule should stay aligned with a merchandised group.

Use this when precision matters.

This is best for hero products, seasonal SKUs, or exact bundles.

Leave the picker blank only if you intentionally want any product inside the selected scope to qualify.

Use this when the eligible set changes often.

This reduces maintenance because the generator follows collection membership instead of a fixed product list.

Choose Specific collections when merchandising changes often.

Choose Specific products or variants when the reward must stay tightly controlled.

After the trigger, set the reward details:

Use a short prefix that makes reporting easier, such as BOUNCE or CROSSSELL.

Start with Trigger a Klaviyo event.

This keeps the reward email inside your Klaviyo flows and makes testing easier.

Use Send mail via Roadmap only when you want a simpler direct-send setup.

Use it for offers like these:

Last updated 4 months ago