Show your bundles on Google Shopping

Get your Roadmap bundles listed on Google Shopping with the hosted bundle feed, registered in Google Merchant Center as a primary data source.

Your Google Shopping listings come from your primary product feed, usually Shopify's own sync, and that feed doesn't know your Roadmap bundles exist, because bundles aren't Shopify products. The Bundle Primary Feed closes the gap: a feed Roadmap generates and hosts on your store domain, carrying your live bundle products and only those.

https://<your-store-domain>/apps/roadmap-app/product-feed.xml?country=<CODE>

<CODE> is the two-letter country code of the market the feed serves, for example NZ, AU, US, or GB. Use the code that matches the currency the Merchant Center account displays.

Get your feed URL

In Roadmap, open Settings → Google Merchant Center. On the Bundle Primary Feed card, pick the market in the dropdown, click Update Feed URL, then Copy URL. Click Save Feed Settings before updating feed URLs, so generation uses your latest settings.

Register it as a primary source

The bundle feed must be registered in Google Merchant Center as a primary data source, alongside your existing one. It can't work as a supplemental feed: supplemental feeds can only update products that already exist in a primary feed, and your bundles aren't in any of them. As a primary source, the feed adds your bundles as their own listings, while your existing primary feed keeps running everything else untouched.

1

Open your data sources

In Google Merchant Center, open the account's product data sources.

2

Add a primary source with a scheduled fetch

Add a new product data source, choose a scheduled fetch, and enter your bundle feed URL. Make sure it's registered as a primary source, not a supplemental one.

3

Repeat per market

Selling in several markets with separate Merchant Center accounts? Each account gets its own URL: that market's store domain with the matching country code, generated from the market dropdown in Roadmap's feed settings.

The feed carries live bundles only. Publish a bundle and it joins the feed; unpublish it and it drops out.

Enrich bundle listings with metafields

Bundle listings stand on their own in Merchant Center, so Google attributes like product category matter. The Feed metafield mappings table in Settings → Google Merchant Center shows which product metafields fill them, all in the roadmap_gmc namespace: set roadmap_gmc.google_product_category and the feed carries it as g:google_product_category, with the same pattern for attributes like g:age_group, g:gender, and g:size_type.

Timing

Feed content refreshes daily, and Google fetches it on its own schedule on top of that, so changes take a little while to reach Google Shopping. If bundle listings error or won't update, see Troubleshooting the bundle feed.

Related guides

• Troubleshooting the bundle feed

• Google Shopping: how Roadmap's feeds fit into Google Merchant Center

• Fixed product bundle setup

• Create a variant bundle